Tag: User journey
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Discovering user journeys with cross-domain tracking
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding…
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User acquisition reports & their importance
Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You…
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Campaign tracking: Understanding where your traffic comes from
Unsure which marketing efforts bring visitors to your site? Campaign tracking helps you understand how different marketing activities attract visitors. Go beyond just website traffic numbers! With campaign tracking, you can see which campaigns are most successful at converting visitors into doing what you want them to do on your site, such as signing up…
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The Good vs Bad Bounce Rate Battle and How to Win
“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from…
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Landing and Exit Pages: Your SEO Game Changers
“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages.…
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12 strategies to increase your customer engagement
Customer engagement is super important in today’s concurrent business world. No matter if you’re running a small startup or a big corporation, it’s crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand’s advocate, increasing your company’s overall success.…
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Number of Sessions per User: Understanding User Behavior
Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app’s user experience and increase conversions. By analyzing data on the number of…
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Enhancing Website Performance: The Significance of Usability and User Experience
Have you ever landed on a website that frustrated you to no end? Maybe the page wouldn’t load, the navigation was confusing, or the content was difficult to read. Whatever the reason, you probably didn’t stay on that site for very long. This is why usability and user experience (UX) are critical for your website.…
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The Power of Buyer Awareness
Have you ever wondered what makes a customer purchase any product? Is it a need or a desire? How do they go from indifference to being convinced to become your customer? Converting a prospect into a customer involves multiple stages. Consumers evaluate if a product meets their needs or wants before purchasing. Businesses do not…
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Using Predictive Customer Analytics For More Conversions
What if you could use a crystal ball to predict what your customers want and how your product can meet their needs? It would result in increased customer satisfaction, revenue, and competitive advantage. Everything a business looks for! Adding predictive customer analytics into your business’s toolbox is like having a crystal ball. It offers capabilities…