Tag: Usermaven
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How to measure customer stickiness in SaaS
Two customers sign up for your product on the same day. One logs in once, clicks around, and vanishes. The other starts to rely on it every morning, invites teammates, and complains when anything slows down. Both look like wins in your signup report, yet only one adds long-term revenue. That gap is where customer…
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5 stages of the customer journey every business must know
Before anyone becomes a loyal customer, they go through a series of tiny decisions. Some are intentional. Some happen without them even noticing.And, these small moments decide whether they stay, leave, or choose a competitor. This is why the stages of the customer journey matter so much. When you understand the steps people take, you…
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The new way to do LinkedIn Attribution (that actually works)
You’ve been running LinkedIn campaigns for a while now, but deep down, you’re still wondering: Is this even working? It’s easy to get distracted by vanity metrics like clicks and impressions. But what really matters is understanding which campaigns and user actions are actually creating the outcomes you care about. That’s where LinkedIn attribution comes…
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Understanding customer journey touchpoints for stronger conversions
Did you know most customers form an opinion about your brand long before they ever talk to you? That happens through customer journey touchpoints. These touchpoints can be something small, like a social media post, or something big, like a product demo or support call. Every interaction adds up. Some build trust, some create doubt,…
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15 digital marketing metrics and KPIs to track in 2026
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next six years up to 2026, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
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A complete overview of B2B customer segmentation
Imagine walking into a room full of business leaders from different industries, sizes, and goals. Then imagine giving them all the exact same pitch. It would never work. Yet many B2B companies still treat their entire audience as one group. B2B customer segmentation changes that. It helps you understand the differences between your customers so…
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Podcast attribution: Mapping content to conversions
Podcasts are on the rise, and it makes perfect sense. They’ve become one of the few places where people genuinely choose to lean in. No scrolling. No skimming. Just you, your story, and a listener who actually wants to hear it. It’s the kind of channel that naturally helps you build trust and drive customer…
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Top 10 Cometly alternatives for marketing attribution & analytics
Tracking where your revenue truly comes from shouldn’t feel like guesswork. If you’ve been using Cometly, you already understand the importance of marketing attribution and the value of aligning ads, funnels, and revenue data. But as your business grows, you may start looking for tools that offer simpler workflows, more intuitive reporting, deeper analytics, or…
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Reporting vs. analytics: Key differences you should know
Have you ever opened a report and wondered, “What exactly am I supposed to do with this?” You’ve got the numbers, the charts, but they don’t exactly tell you where to go next. That’s the classic gap between reporting and analytics. Reporting gives you the basics: what happened, the numbers, the charts. Analytics takes it…
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Psychographic vs. behavioral segmentation: How they differ
Why do two customers with the same demographics respond differently to your marketing? That’s because knowing who your customers are isn’t enough anymore. You also need to know why they buy and how they behave. That’s where psychographic segmentation and behavioral segmentation come in. Both are powerful tools for building customer-centric marketing strategies. But they’re…