Tag: Usermaven
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Cracking Meta Threads analytics with UTM traffic tactics
Meta doesn’t provide dedicated referrer data for Threads. And you might be scratching your head over the traffic analytics. Well, worry not! Usermaven is here to make things easy for you. We’ve got a simple Usermaven UTM tracking guide to help you smoothly figure out Threads traffic. Let’s jump in and make UTM parameters your…
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15 digital marketing metrics and KPIs to track in 2024
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
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The best HockeyStack alternatives for 2024: Top 8 picks
HockeyStack is a B2B analytics platform focused on revenue attribution and customer journey mapping. But does it truly deliver the value you need for the price? Many users are beginning to question whether features like attribution and sales intelligence are worth the cost. HockeyStack’s issues with data accuracy and AI insights may already have you…
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How to get started with marketing analytics for better decision-making?
Stop wasting time and money on marketing! Your marketing team could save hundreds of hours with advanced tracking features and precise data (yes, you read that right!). That’s the level of efficiency you can achieve with powerful marketing analytics. In today’s data-driven world, businesses are flooded with information. But without the tools to analyze and…
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Top 11 Matomo alternatives for digital analytics
While Matomo has been a popular choice for website analytics, many users find it complex, costly, and lacking in advanced features like AI-powered insights and comprehensive retention analysis. As businesses seek more user-friendly and feature-rich options, the need for Matomo alternatives has grown. This guide explores 11 top alternatives that address these limitations, offering easier…
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The role of AI in website and product analytics
Artificial Intelligence (AI) is transforming how businesses operate, offering new insights and previously unattainable capabilities. In web and product analytics, AI drives efficiencies, improves user experiences, and provides valuable insights. AI enables deeper and more accurate analysis of user behavior and website performance, allowing businesses to make real-time decisions and quickly respond to emerging trends…
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Discover 10 best Amplitude alternatives to improve your analytics
In today’s fast-paced digital landscape, businesses demand simple yet powerful analytics solutions to understand user behavior and drive growth. And traditional analytics platforms like Amplitude may not fully meet their evolving needs. Rising costs, scalability challenges, and a steep learning curve have prompted many organizations to explore more adaptable and cost-effective solutions. In this post,…
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Easily create and analyze web analytics reports
Are you drowning in a sea of website data but struggling to extract meaningful insights? Web analytics reports are your lifeline to understanding website performance and driving business growth. These reports provide crucial metrics and data-driven insights that help businesses make informed decisions, optimize marketing strategies, and enhance user experiences. By mastering the art of…
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10 critical UTM mistakes that are affecting your marketing analytics
Urchin Tracking Modules, or UTMs for short, are super important for anyone doing marketing. They’re these bits of info you tack onto the end of website links to see where visitors come from and how well your ads and stuff are working. But even though they’re handy, it’s easy to mess up with UTM tracking.…
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10 must-have marketing attribution tools for 2024
Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today, customers interact with brands across many channels before buying – websites, emails, social media, and more. It’s tough to track which touchpoints convince someone to make a purchase. That’s where marketing attribution comes in. These handy tools…