Tag: Usermaven
-
Building a successful product analytics strategy: A step-by-step guide
Crafting a winning product analytics strategy isn’t just about crunching numbers; it’s about turning data into actionable insights that drive success. In today’s competitive landscape, understanding user behavior and product performance is essential for growth. Whether you’re refining features, improving retention, or aligning your product with customer needs, a well-thought-out strategy helps you make smarter…
-
What is user behavior tracking & why does it matter?
User behavior tracking provides valuable insights into how people interact with your website, product, or app. By analyzing actions like clicks, scrolls, and navigation paths, businesses can pinpoint where users engage most and where they encounter obstacles. This data allows marketers to refine strategies, improve user experiences, and drive conversions. In this article, we’ll explore…
-
Product launch analytics: A complete guide to measuring success
Every product launch tells a story filled with milestones, challenges, and opportunities. But without the right insights, it’s hard to know if your story is a bestseller or missing key chapters. That’s where product launch analytics steps in – turning raw data into actionable insights about what’s working and what needs improvement. With tools like…
-
What is a sales funnel? Strategies, stages & how to create one
When it comes to converting casual browsers into loyal customers, businesses often face a challenging yet crucial question: How do you guide potential buyers from discovering your product to making a purchase? The answer lies in a well-structured sales funnel. A sales funnel isn’t just a buzzword in marketing; it’s a proven framework that transforms…
-
![[Product usage analytics] A complete guide for improving retention](https://blog.usermaven.com/wp-content/uploads/2025/01/Product-usage-analytics.jpg)
[Product usage analytics] A complete guide for improving retention
“If you’re not studying what users do after they sign up, you’re only seeing half the story.” This insightful quote from Marty Cagan, founder of the Silicon Valley Product Group, emphasizes the importance of product usage analytics. While getting users to sign up is an exciting first step, understanding how they continue to engage with…
-
![[5 Top tips] Are you following these data governance best practices for your website?](https://blog.usermaven.com/wp-content/uploads/2025/01/Data-governance-best-practices.jpg)
[5 Top tips] Are you following these data governance best practices for your website?
Managing data without the right tool and framework can quickly turn into a nightmare – data that’s inaccurate, hard to find, or even non-compliant. It’s a mess no one wants to deal with, but without following data governance best practices, it’s a risk every website faces. The trouble is that most of us don’t realize…
-
Web analytics dashboard: Examples & how to create your own
A web analytics dashboard offers a streamlined way to visualize and interpret your website’s performance, helping businesses make data-driven decisions with ease. While data naturally accumulates from user interactions, making sense of the numbers and trends often feels overwhelming. This is where a well-structured dashboard comes in, turning raw data into clear insights that guide…
-
Conversion path analysis can make or break your marketing strategy
Marketers often ask: What turns a curious click into a committed customer? The answer lies in the art and science of conversion path analysis. Think of it as decoding the customer’s journey – every click, scroll and pause that leads them to say “yes” to your offer. It’s not just data; it’s the story of…
-
![Matomo pricing: Is it worth the investment? [& check out Usermaven]](https://blog.usermaven.com/wp-content/uploads/2024/12/Matomo-pricing.jpg)
Matomo pricing: Is it worth the investment? [& check out Usermaven]
Thinking about Matomo for your analytics? At first, it might seem like a decent option with a range of features on offer. But take a closer look at Matomo pricing, and you might quickly realize that it’s not as budget-friendly as it appears. What starts as a seemingly affordable solution can escalate quickly, leaving you…
-
What is content attribution & why does it matter?
Content attribution is analyzing and assigning credit to the marketing touchpoints that contribute to desired outcomes. It provides clarity on what’s driving results, enabling marketers to identify high-performing strategies and refine those that aren’t delivering value. By measuring the true impact of your efforts, content attribution empowers you to make smarter, data-driven decisions that improve…