Tag: Usermaven
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Easily create and analyze web analytics reports
Are you drowning in a sea of website data but struggling to extract meaningful insights? Web analytics reports are your lifeline to understanding website performance and driving business growth. These reports provide crucial metrics and data-driven insights that help businesses make informed decisions, optimize marketing strategies, and enhance user experiences. By mastering the art of…
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10 critical UTM mistakes that are affecting your marketing analytics
Urchin Tracking Modules, or UTMs for short, are super important for anyone doing marketing. They’re these bits of info you tack onto the end of website links to see where visitors come from and how well your ads and stuff are working. But even though they’re handy, it’s easy to mess up with UTM tracking.…
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What is cookieless tracking & how will it impact businesses
Have you ever thought about how 50% of people do not feel private online? With more attention being paid to keeping user information safe and new rules getting tougher, the way cookies are used in digital marketing is really being looked at closely. For a long time, marketers have relied on cookies to keep an…
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Guide to tracking website visitors & top 6 tools for 2026
A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long. Let’s look at why you need…
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How to track events in Usermaven: A comprehensive guide
You know what events are and why they’re useful for SaaS businesses. But here’s the next step! Tracking events is important, but how do you do it? If you’re still deciding on the accurate tool to track events, We’ve got you covered! Today, we’ll explain how Usermaven has made event tracking super easy for you.…
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A guide to setting up conversion goals in Usermaven
Managing your website and product side by side is a lot of work, and all SaaS product owners can agree. You question daily, Which pages drive the most signups? What content encourages ebook downloads? Where do your app users get stuck before buying? Here is your answer! With Usermaven, you can, Define clear conversion goals…
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How to locate users based on device type in Usermaven
Interested in knowing what devices your users favor? Usermaven can help! See which devices rule your user kingdom. Mobile, desktop, tablet, oh my! Are mobile users more likely to browse, while desktop users convert? Get all the answers without breaking a sweat. P.S. Keep pro learning mode on; this guide spills all the secrets about…
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Data anonymization: The pillar of ethical web analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Why online privacy matters: Protect your personal data
Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location and device data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our…
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Event-based web analytics: Everything you need to know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates…