Tag: Usermaven
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Heap vs. Amplitude vs. Usermaven: Which tool is right for you?
Digital analytics plays a crucial role in helping companies understand their users, improve products, and enhance customer experiences. By analyzing data from various digital channels, businesses can make informed decisions that drive growth and stay competitive. Heap, Amplitude, and Usermaven are three popular analytics tools that cater to different needs and goals, each with unique…
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Usermaven vs. GA4 vs. Matomo: Find your perfect analytics fit
The decision to choose the right analytics platform can significantly impact how effectively you understand and respond to user behavior. As privacy concerns grow and the need for comprehensive analytics becomes more pressing, businesses are exploring alternatives to traditional tools. Let’s compare three notable players in the analytics space: Matomo vs. Google Analytics vs. Usermaven.…
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![Full-stack marketer: who they are [+ the essential tool they need]](https://blog.usermaven.com/wp-content/uploads/2024/10/full-stack-marketer.jpg)
Full-stack marketer: who they are [+ the essential tool they need]
Imagine a marketing professional who handles everything—social media, content strategy, SEO, email campaigns, and even data analytics. They’re not just specialists in one area; they manage the entire marketing process from start to finish. As businesses grow and marketing needs become more complex, the demand for someone who can wear multiple hats increases. This is…
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Which PostHog alternative is best for your team?
PostHog makes it easy to collect data, but getting useful reports? That’s a whole other story. Their cute cartoon mascots are everywhere, but they don’t help much with serious business analytics. Setting up is simple, but that’s where the simplicity ends. Users say it’s great for gathering data but not so great at turning that…
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What is web analytics and why it matters for your business?
Let’s go back to the basics. What is web analytics? Do you already know about it? Think harder! Are you going to learn what web analytics is, why it’s important, what it includes, and how to do it—all in one article? Yes! We promise you will. Without splitting it into Web Analytics 1, 2, or…
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Pageviews & their role in website success
Website owners and marketers continually seek ways to enhance their website’s performance. To achieve this, they explore various tools and techniques to measure the effectiveness of their efforts. Within these methods, pageviews stand out as a simple yet valuable metric that provides insights into website performance. But what are pageviews? How do you measure them,…
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Usermaven alternatives: Our honest take on the competition
You might be wondering, “Why is Usermaven writing about its own alternatives?” It’s a fair question, and the answer is simple: we’ve been in your shoes. Before building Usermaven, our team spent countless hours trying and testing various product analytics tools. We’ve experienced firsthand the strengths and weaknesses of different solutions, and we understand the…
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Cracking Meta Threads analytics with UTM traffic tactics
Meta doesn’t provide dedicated referrer data for Threads. And you might be scratching your head over the traffic analytics. Well, worry not! Usermaven is here to make things easy for you. We’ve got a simple Usermaven UTM tracking guide to help you smoothly figure out Threads traffic. Let’s jump in and make UTM parameters your…
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How to get started with marketing analytics for better decision-making?
Stop wasting time and money on marketing! Your marketing team could save hundreds of hours with advanced tracking features and precise data (yes, you read that right!). That’s the level of efficiency you can achieve with powerful marketing analytics. In today’s data-driven world, businesses are flooded with information. But without the tools to analyze and…
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Top 11 Matomo alternatives for digital analytics
While Matomo has been a popular choice for website analytics, many users find it complex, costly, and lacking in advanced features like AI-powered insights and comprehensive retention analysis. As businesses seek more user-friendly and feature-rich options, the need for Matomo alternatives has grown. This guide explores 11 top alternatives that address these limitations, offering easier…