Tag: Usermaven
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11 Top Fathom Analytics Alternatives 2024
If you’re here, it’s likely because your once-beloved web analytics tool – Fathom Analytics, has led you down! Maybe with its basic functionalities, limited features, or a pricing structure that simply doesn’t align with your agency’s needs. To streamline your search for the best analytics tools, including Fathom Analytics alternatives, we’ve created this blog. Here,…
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Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Why online privacy matters: Protect your personal data
Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location and device data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our…
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Event-Based Web Analytics: Everything You Need to Know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates…
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Usermaven Introduces Maven AI: Revolutionizing Data Analysis
At Usermaven, we are constantly pushing the boundaries of innovation to bring you the most cutting-edge solutions. Today, we are thrilled to unveil a groundbreaking feature that will transform the way you interact with your data – Maven AI. This innovative concept takes the power of generative AI and makes it as accessible as asking…
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How to track user activity on your website: Beginner’s guide
Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity…
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The Power of Buyer Awareness
Have you ever wondered what makes a customer purchase any product? Is it a need or a desire? How do they go from indifference to being convinced to become your customer? Converting a prospect into a customer involves multiple stages. Consumers evaluate if a product meets their needs or wants before purchasing. Businesses do not…
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A 360 Guide on Building a Customer Acquisition Funnel
Acquiring new customers is 5 times more expensive than retaining existing customers. So, while a good acquisition funnel is focused on getting new customers, a great one is focused on getting new customers AND retaining the existing ones. Businesses utilize the customer acquisition funnel to attract new customers while actively nurturing existing ones. Which is…
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Exploring the Role of Analytics in Digital Marketing to Increase ROI
Any business that is not leveraging the power of data is not doing business. In today’s digital age, when businesses have access to a wealth of data, not using that data to get valuable insights into their customers’ behavior is criminal. With the help of digital marketing analytics, companies can unlock the power of their…
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Top 7 Heap Alternatives and Competitors
What is Heap? Heap is cloud-based data analytics and customer behavior tracking tool. It provides real-time analytics by tracking every user interaction with the web or app, highlighting the user’s digital journey while using the product. The analyzed data can be used by businesses to improve customer retention and optimize the user experience. Heap also…