Tag: Usermaven
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What is a go-to-market strategy and how to build one that works
Launching a product without a plan is like setting sail without a map. You might move, but you won’t know where you’re headed. Many companies pour time and money into creating something valuable, only to watch it fall flat after product launch. Not because the product isn’t good, but because the path to reaching the…
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Top ecommerce KPIs every business should track in 2026
You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance,…
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What are no code analytics tools (and why they matter in 2026)
We all know data drives decisions. But let’s be honest, getting to the right numbers hasn’t always been easy. Remember when you had to wait days (sometimes weeks) for analysts or developers to pull a simple report? By the time you finally got the answers, things had already moved on. And if you weren’t code-savvy,…
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White label analytics for modern agencies, teams, and SaaS companies
Clients don’t just care about insights.They care about where those insights come from. If your analytics dashboards show another company’s logo, you’re reinforcing someone else’s brand every time a client checks performance. Over time, that weakens your perceived value. White label analytics fixes this by letting you deliver dashboards and reports fully under your own…
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GA4 migration to Usermaven (without losing your data or your mind)
Moving forward from GA4 might just be the second-best professional decision you’ll ever make. The first? Choosing Usermaven as your analytics tool. GA4 migration doesn’t have to feel overwhelming. Sure, you may have invested hours getting things set up, but that effort isn’t wasted. Instead of treating migration as starting over, see it as building…
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A product manager’s guide to the aha moment
Have you ever experienced that moment when everything suddenly clicks? When a new tool, feature, or idea feels like it was made just for you? That’s the aha moment. It’s that instant of clarity that turns a user from confused to converted, from unsure to all-in. In product management, these moments are more than just…
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Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how…
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What is SaaS customer segmentation? Explained simply
Picture this: you’re running a SaaS business and sending the same email to your power users and occasional visitors. The result? Your heavy users feel overlooked while casual customers feel overwhelmed. This scattered approach wastes marketing dollars and frustrates customers who want relevant experiences. SaaS customer segmentation solves this problem by dividing your customer base…
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Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven
Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top…
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![[Think again] Is Google Analytics free or quietly costing you?](https://blog.usermaven.com/wp-content/uploads/2025/06/Is-Google-Analytics-free.jpg)
[Think again] Is Google Analytics free or quietly costing you?
Is Google Analytics free? Yes, but that’s only part of the story. At first glance, Google Analytics (GA) offers a no-cost solution for tracking website data, making it a go-to tool for businesses, marketers, and analysts. However, behind the “free” label lies a set of indirect costs that can affect your business, from data privacy concerns to…