Tag: Usermaven
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Event-Based Web Analytics: Everything You Need to Know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates…
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Usermaven Introduces Maven AI: Revolutionizing Data Analysis
At Usermaven, we are constantly pushing the boundaries of innovation to bring you the most cutting-edge solutions. Today, we are thrilled to unveil a groundbreaking feature that will transform the way you interact with your data – Maven AI. This innovative concept takes the power of generative AI and makes it as accessible as asking…
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How to track user activity on your website: Beginner’s guide
Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity…
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The Power of Buyer Awareness
Have you ever wondered what makes a customer purchase any product? Is it a need or a desire? How do they go from indifference to being convinced to become your customer? Converting a prospect into a customer involves multiple stages. Consumers evaluate if a product meets their needs or wants before purchasing. Businesses do not…
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A 360 Guide on Building a Customer Acquisition Funnel
Acquiring new customers is 5 times more expensive than retaining existing customers. So, while a good acquisition funnel is focused on getting new customers, a great one is focused on getting new customers AND retaining the existing ones. Businesses utilize the customer acquisition funnel to attract new customers while actively nurturing existing ones. Which is…
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Exploring the Role of Analytics in Digital Marketing to Increase ROI
Any business that is not leveraging the power of data is not doing business. In today’s digital age, when businesses have access to a wealth of data, not using that data to get valuable insights into their customers’ behavior is criminal. With the help of digital marketing analytics, companies can unlock the power of their…
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Top 7 Heap Alternatives and Competitors
What is Heap? Heap is cloud-based data analytics and customer behavior tracking tool. It provides real-time analytics by tracking every user interaction with the web or app, highlighting the user’s digital journey while using the product. The analyzed data can be used by businesses to improve customer retention and optimize the user experience. Heap also…
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How we made $120,260 in 3 weeks of launching our SaaS
This is the story of our SaaS startup, Usermaven – a privacy-friendly analytics tool for product and marketing teams, that was able to generate $120,260 in revenue in just 3 weeks of public launch without external investment, paid ads or Appsumo. I am going to cover everything we did during this journey. How we got…
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7 Best Tools For Privacy-Friendly Analytics
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half…
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How to Choose the Right Customer Segmentation KPIs
In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting Customers by Needs and Wants Are you looking to better…