Tag: Usermaven
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What is B2B growth marketing & why it matters for startups?
Breaking into the B2B space isn’t just about having a great product; it’s about getting the right people to notice it, trust it, and choose it. For startups navigating competitive markets with limited resources, growth marketing becomes more than a strategy; it’s a lifeline. Unlike traditional marketing, B2B growth marketing focuses on scalable, data-driven tactics…
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Top 10 marketing analytics companies in 2026
In 2026, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of…
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The ultimate B2B SaaS analytics guide for marketers and founders
Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model,…
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The complete guide to performance marketing attribution
Performance marketing is all about accountability, where every dollar spent is tied to a measurable outcome. At the core of this approach lies performance marketing attribution: the process of identifying which marketing activities actually drive conversions by assigning value to each touchpoint in the customer journey. Today’s path to purchase isn’t a straight line. A…
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Which is the best attribution model for Google Ads?
Choosing the best attribution model for Google Ads is crucial for accurately understanding the impact of your campaigns. Attribution modeling helps you determine how credit for conversions should be distributed across the various touchpoints in a customer’s journey. Without the right model, you might miss out on valuable insights, such as which ads truly drive…
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Digital customer experience: Everything you need to know
Did you know that 86% of customers are willing to pay more for better digital experiences? That’s not just a statistic; it’s a clear message. The quality of your online interactions plays a direct role in shaping customer satisfaction, loyalty, and, ultimately, your business growth. The digital customer experience (DCX) covers every online touchpoint a…
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Product experience: Meaning, key elements & how to improve it
A product’s success isn’t just determined by its features or price; it’s shaped by the product experience and the way customers interact with and perceive your product throughout their journey. But what exactly does product experience mean, and why should it be a key focus for your team? Simply put, it’s everything from how easy…
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Top 15 analytics dashboard examples for better SaaS insights
SaaS businesses rely on accurate data to understand user behavior, track performance, and guide product decisions. An analytics dashboard brings all these insights into one place, helping teams move faster and stay aligned on goals. This blog covers 15 practical analytics dashboard examples tailored for SaaS teams. Each one highlights specific metrics that matter, from…
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![[Sell smarter] A practical guide to effective product advertising](https://blog.usermaven.com/wp-content/uploads/2025/04/Product-advertising.jpg)
[Sell smarter] A practical guide to effective product advertising
Getting people to notice your product is only half the battle. To drive real growth, your message needs to land at the right time, in the right place, and in the right way. That’s where product advertising comes in. It’s not just about putting your product in front of an audience; it’s about shaping perception,…
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Customer engagement analytics: A complete guide
Keeping users happy and active and coming back for more sounds like every business’s dream, right? That’s where customer engagement analytics steps in. Instead of guessing how people interact with your product or where they drop off, engagement analytics gives you the real picture. It helps you understand what’s working, what’s not, and where to…