Tag: Usermaven
-
![[5 Top tips] Are you following these data governance best practices for your website?](https://blog.usermaven.com/wp-content/uploads/2025/01/Data-governance-best-practices.jpg)
[5 Top tips] Are you following these data governance best practices for your website?
Managing data without the right tool and framework can quickly turn into a nightmare – data that’s inaccurate, hard to find, or even non-compliant. It’s a mess no one wants to deal with, but without following data governance best practices, it’s a risk every website faces. The trouble is that most of us don’t realize…
-
Web analytics dashboard: Examples & how to create your own
A web analytics dashboard offers a streamlined way to visualize and interpret your website’s performance, helping businesses make data-driven decisions with ease. While data naturally accumulates from user interactions, making sense of the numbers and trends often feels overwhelming. This is where a well-structured dashboard comes in, turning raw data into clear insights that guide…
-
![10 best event tracking tools [+ discover the best for auto-captured events]](https://blog.usermaven.com/wp-content/uploads/2025/01/event-tracking-tools.png)
10 best event tracking tools [+ discover the best for auto-captured events]
Event tracking tools are essential for businesses looking to understand user behavior beyond basic traffic metrics. These tools capture specific interactions—like button clicks, form submissions, and video plays—providing valuable insights that help optimize user experience and drive growth. By tracking key actions, businesses can identify trends, streamline customer journeys, and boost conversions. Selecting the right…
-
Product analytics dashboard for marketers who want results
Let’s face it – managing a product without clear insights can feel like flying blind. You know there’s data, but figuring out how to use it effectively can be tricky. That’s where a product analytics dashboard comes in. Think of it as your personal guide to understanding what users love, what they don’t, and where…
-
Conversion path analysis can make or break your marketing strategy
Marketers often ask: What turns a curious click into a committed customer? The answer lies in the art and science of conversion path analysis. Think of it as decoding the customer’s journey – every click, scroll and pause that leads them to say “yes” to your offer. It’s not just data; it’s the story of…
-
![Matomo pricing: Is it worth the investment? [& check out Usermaven]](https://blog.usermaven.com/wp-content/uploads/2024/12/Matomo-pricing.jpg)
Matomo pricing: Is it worth the investment? [& check out Usermaven]
Thinking about Matomo for your analytics? At first, it might seem like a decent option with a range of features on offer. But take a closer look at Matomo pricing, and you might quickly realize that it’s not as budget-friendly as it appears. What starts as a seemingly affordable solution can escalate quickly, leaving you…
-
What is content attribution & why does it matter?
Content attribution is analyzing and assigning credit to the marketing touchpoints that contribute to desired outcomes. It provides clarity on what’s driving results, enabling marketers to identify high-performing strategies and refine those that aren’t delivering value. By measuring the true impact of your efforts, content attribution empowers you to make smarter, data-driven decisions that improve…
-
![What is first-party data [and its role in web analytics]](https://blog.usermaven.com/wp-content/uploads/2024/12/First-party-data.jpg)
What is first-party data [and its role in web analytics]
Imagine this: you’re running a café, but instead of observing your customers, you rely on a stranger’s vague notes. They say things like, “Someone likes coffee” or, “People seem to enjoy pastries.” But which coffee? What kind of pastries? And who are these people anyway? That’s the reality of relying on third-party data – vague,…
-
![Mixpanel vs. FullStory vs. Usermaven [2025 comparison]](https://blog.usermaven.com/wp-content/uploads/2024/12/Copy-of-UM-New-Featured-Images-10.png)
Mixpanel vs. FullStory vs. Usermaven [2025 comparison]
Looking for the right analytics tool? Maybe you’ve heard Mixpanel is great for behavior tracking (if you can handle the complex setup) or that FullStory offers session replay (for a premium price). But what if you could get better insights without the headaches? The truth is, you shouldn’t have to choose between: Let’s compare Mixpanel…
-
Pendo vs. Fullstory vs. Usermaven: Evaluating top analytics tools
Analytics tools are crucial in helping businesses understand user behavior, optimize experiences, and achieve growth. Whether you’re a product team enhancing user engagement, a marketing agency tracking campaign performance, or a business improving customer retention, choosing the right analytics tool is crucial. Three leading tools in this space, Pendo, Fullstory, and Usermaven—serve distinct purposes. Pendo…