Tag: utm parameters
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Lead source tracking: How to find and use the sources that drive growth
To grow efficiently, you need to know what’s actually working. That starts with tracking where your leads come from, and not just at a surface level. Lead source tracking gives you the insight to identify which channels, campaigns, and touchpoints are generating high-quality leads and which are wasting your budget. But in 2025, tracking lead…
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10 critical UTM mistakes that are affecting your marketing analytics
Urchin Tracking Modules, or UTMs for short, are super important for anyone doing marketing. They’re these bits of info you tack onto the end of website links to see where visitors come from and how well your ads and stuff are working. But even though they’re handy, it’s easy to mess up with UTM tracking.…