Tag: Website analytics
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11 powerful Piwik Pro alternatives in 2025
Piwik Pro is a popular analytics tool, but it’s not without its drawbacks. As your business grows, you might find yourself bumping up against some of its limitations. Whether it’s the complex interface that’s slowing you down, the lack of integrations holding you back, or the costs eating into your budget, it might be time…
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15 digital marketing metrics and KPIs to track in 2024
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
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Which analytics platform wins? Mixpanel vs. Amplitude vs. Usermaven
A few years ago, the analytics landscape looked vastly different. Companies relied heavily on traditional analytics tools, often struggling with complex implementations, data accuracy issues, and privacy concerns. Today, as businesses navigate through increasing digital complexity, the stakes are higher than ever. Marketing teams need accurate attribution data. Product managers require real-time user insights. Engineers…
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Dreamdata vs. HockeyStack vs. Bizible: B2B attribution comparison
Marketing attribution can make or break your B2B strategy. Imagine trying to navigate through a maze without knowing which turns led you to the exit – that’s what running marketing campaigns feels like without proper attribution tools. The right attribution software helps you map every touchpoint in your customer’s journey, showing you exactly which marketing…
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What is multi-channel attribution and how it works?
Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Understanding multi-channel attribution is essential for accurately measuring various marketing channels’ impact on conversions and their contribution to overall business success. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint…
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Which PostHog alternative is best for your team?
PostHog makes it easy to collect data, but getting useful reports? That’s a whole other story. Their cute cartoon mascots are everywhere, but they don’t help much with serious business analytics. Setting up is simple, but that’s where the simplicity ends. Users say it’s great for gathering data but not so great at turning that…
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What is web analytics and why it matters for your business?
Let’s go back to the basics. What is web analytics? Do you already know about it? Think harder! Are you going to learn what web analytics is, why it’s important, what it includes, and how to do it—all in one article? Yes! We promise you will. Without splitting it into Web Analytics 1, 2, or…
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Pageviews & their role in website success
Website owners and marketers continually seek ways to enhance their website’s performance. To achieve this, they explore various tools and techniques to measure the effectiveness of their efforts. Within these methods, pageviews stand out as a simple yet valuable metric that provides insights into website performance. But what are pageviews? How do you measure them,…
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Actionable analytics: Turn insights into results
Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth…
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From bounce to brilliance: Enhancing average time on page
In the digital landscape, capturing and holding the attention of online audiences is the heartbeat of website success. But how can you measure this success? The answer lies in understanding key website metrics and using them to your advantage. One such metric is “average time on page,” an indicator of your website’s performance. This metric…