Tag: Website analytics
-
![What is first-party data [and its role in web analytics]](https://blog.usermaven.com/wp-content/uploads/2024/12/First-party-data.jpg)
What is first-party data [and its role in web analytics]
Imagine this: you’re running a café, but instead of observing your customers, you rely on a stranger’s vague notes. They say things like, “Someone likes coffee” or, “People seem to enjoy pastries.” But which coffee? What kind of pastries? And who are these people anyway? That’s the reality of relying on third-party data – vague,…
-
What makes Usermaven a great Google Analytics (GA4) alternative?
According to a study by Orbit Media, every number in Google Analytics 4 is potentially inaccurate, with up to 55.6% of traffic going unrecorded when consent banners are displayed. While Google offers GA4 for free, the real cost comes in the form of your visitors’ data being used to fuel Google’s advertising machine. Combined with…
-
![Mixpanel vs. FullStory vs. Usermaven [2025 comparison]](https://blog.usermaven.com/wp-content/uploads/2024/12/Copy-of-UM-New-Featured-Images-10.png)
Mixpanel vs. FullStory vs. Usermaven [2025 comparison]
Looking for the right analytics tool? Maybe you’ve heard Mixpanel is great for behavior tracking (if you can handle the complex setup) or that FullStory offers session replay (for a premium price). But what if you could get better insights without the headaches? The truth is, you shouldn’t have to choose between: Let’s compare Mixpanel…
-
![Heap pricing concerns [and why Usermaven is a better choice]](https://blog.usermaven.com/wp-content/uploads/2024/11/Heap-pricing-concerns.jpg)
Heap pricing concerns [and why Usermaven is a better choice]
When it comes to Heap pricing, the word custom is everywhere. Custom plans, custom features, custom pricing — it can start to feel like a lot of choices, but not in a good way. With all these custom options, you’re left trying to figure out what’s actually best for you, and chances are, you might…
-
Pendo vs. Fullstory vs. Usermaven: Evaluating top analytics tools
Analytics tools are crucial in helping businesses understand user behavior, optimize experiences, and achieve growth. Whether you’re a product team enhancing user engagement, a marketing agency tracking campaign performance, or a business improving customer retention, choosing the right analytics tool is crucial. Three leading tools in this space, Pendo, Fullstory, and Usermaven—serve distinct purposes. Pendo…
-
Heap vs. Fullstory vs. Usermaven: A detailed comparison
Choosing the right analytics tool is crucial for understanding your users, optimizing their experience, and driving business growth. With so many options available, it can be overwhelming to pick the one that fits your needs. Heap, Fullstory, and Usermaven are three popular choices, each offering unique features and capabilities tailored to different audiences. In this…
-
Fathom vs. GA4 vs. Usermaven: Which one meets your business needs?
Data quality is crucial in choosing the right analytics platform. 70% of organizations facing data trust issues say data quality is the main problem. Reliable, accurate data is the cornerstone of effective decision-making, yet many organizations struggle with complex and pricey analytics tools that fail to deliver. Whether you’re wrestling with GA4’s complexity, grounded by…
-
Fathom vs. Plausible vs. Usermaven: Choosing the right analytics tool
With digital analytics, businesses now need tools that are simple, powerful, and privacy-conscious. For many, traditional platforms like Google Analytics can feel overly complex and invasive, collecting vast amounts of data without clear transparency. This has created a demand for a new wave of analytics tools that protect user privacy and provide straightforward insights, speed,…
-
15 digital marketing metrics and KPIs to track in 2025
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
-
11 Best Website Analytics Tools 2025
Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have website analytics tools! They use special tools to uncover…