Tag: Website analytics
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How to analyze LinkedIn influence & know what actually works
You post on LinkedIn, engage with others, and maybe even run a few ads. But do you really know what’s working? It’s easy to get caught up in likes and impressions, thinking they equal influence. Real influence shows up in your website traffic, engagement, and conversions, not just on your feed. If you want to…
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Turning digital footprint into customer insights with clickstream data
Every click is a decision. Some are tiny and unconscious. Others are bold and deliberate. Together, they form a trail that says more about your customers than any survey ever could. Clickstream data is that trail. It’s the difference between guessing what people want and actually seeing how they behave. And tucked inside those digital…
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Top ecommerce KPIs every business should track in 2025
You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance,…
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Building a privacy-first analytics stack: Tools, hosting, and strategy
As users become increasingly aware of how their data is tracked, collected, and shared online, organizations face a critical decision: adapt or lose trust. Traditional analytics tools (while powerful) often involve invasive data practices that conflict with modern privacy regulations and user expectations. For privacy-conscious teams and publishers, building a privacy-first analytics stack is a…
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Cookieless attribution: Everything you need to know
The era of third-party cookies is fading, and marketers are feeling the impact t.With increasing privacy regulations like GDPR and CCPA and browsers like Safari, Firefox, and now Chrome phasing out third-party cookies, the way we track and measure user behavior is fundamentally changing. For years, cookies were the backbone of attribution models, helping marketers…
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How to calculate ROAS: A step-by-step guide
ROAS is a critical metric that shows exactly how much revenue you generate from your advertising investments. For marketing teams, product managers, agency professionals, business owners, and IT specialists, this single number can make the difference between successful campaigns and wasted budgets. At its simplest, ROAS tells you how many dollars come back for every…
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Conversion tracking: How to track, attribute, and optimize what really works
If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers…
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What is the path to purchase, and how can you track it?
Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop…
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What is the digital marketing strategy that tracks users across the web?
The success of online marketing hinges on understanding how people interact with content across multiple websites and platforms. A critical component of effective marketing involves tracking user behavior as they browse different sites, helping businesses gain valuable insights into preferences, habits, and decision-making processes. This tracking system connects marketing activities to business outcomes, allowing companies…
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The value of scroll depth and how to track it
Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance…