Tag: Website analytics
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Why is my conversion rate dropping for no reason?
As a business owner, you might be wondering why your conversion rate is decreasing. Don’t worry; there are simple explanations for this. In this blog post, we will discuss common reasons for a drop in your conversion rate and provide solutions to improve it. Stay tuned to learn how Usermaven can efficiently monitor your conversion…
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Dealing with different types of data discrepancy
In the world of making decisions based on data, dealing with data discrepancies is a big deal. These discrepancies happen when different data sets don’t match up, making it tough to make accurate decisions. The challenge involves figuring out these differences, finding out why they happen, and highlighting how using product analytics tools can help…
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A guide to user & customer acquisition funnel with Usermaven
You must have read and heard of “Funnels Acquisition” many times. But, honestly! Do you still consider the user acquisition funnel and customer acquisition funnel to be different? What if they are actually different? Wait, then, who are the visitors? One thing is sure, These funnels are your secret weapons for building apps or websites…
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Engagement rate: Importance and key metrics
How much do people love your website or product? Want any clue? That’s where engagement rates step in – they’re like your online applause meter, showing how much your audience is into what you’re offering. Why is this a big deal? Well, it’s the secret sauce to make your website and product a big hit.…
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The Good vs Bad Bounce Rate Battle and How to Win
“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from…
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Landing and Exit Pages: Your SEO Game Changers
“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages.…
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Customer Loyalty Analytics: A Complete Guide
Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That’s where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior…
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A Step-by-Step Guide to Identify Website Visitor Sources
Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources…
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Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to…