Tag: Website analytics
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Exploring the Role of Analytics in Digital Marketing to Increase ROI
Any business that is not leveraging the power of data is not doing business. In today’s digital age, when businesses have access to a wealth of data, not using that data to get valuable insights into their customers’ behavior is criminal. With the help of digital marketing analytics, companies can unlock the power of their…
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A Complete Guide On Using Market Forecasting For Growth
Are you doing everything “right” for your business but don’t know where you went wrong? Are your visitors not converting to customers? Are your monthly analytics constantly dropping? If you have asked yourself these questions, then stick around to find out as we explore the answers for all these questions in this article, where we’ll…
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15 Customer Retention Metrics and 7 Ways To Boost Customer Retention
What is customer retention? Customer retention is any business’s or product’s ability to retain customers to do business with them again. It is crucial in any SaaS business since it is harder to make new customers than keep existing customers engaged. Customer retention metrics give detailed insight into how a product or company performs while…
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Guide To Tracking Website Visitors & Top 6 Tools for 2023
A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long.</p. Let’s look at why you need…
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7 Best Tools For Privacy-Friendly Analytics
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half…
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The 5 Biggest Challenges With Attribution Models
If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The History of Marketing Attribution Models The history of marketing attribution…
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Product Updates March 2021: Attribution Insight, Events View and More!
Welcome to the Usermaven release notes. Moving forward at the end of each month, we’ll share what new product updates are done in Usermaven. 1) Attribution Insight: We have released a new report template under the Acquisition module named “Attribution”. Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to…