Tag: Website analytics
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A Step-by-Step Guide to Identify Website Visitor Sources
Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources…
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Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to…
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Why online privacy matters: Protect your personal data
Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location and device data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our…
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Understanding Lead Attribution for Effective Marketing
Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer’s conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of…
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Event-Based Web Analytics: Everything You Need to Know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates…
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Usermaven Introduces Maven AI: Revolutionizing Data Analysis
At Usermaven, we are constantly pushing the boundaries of innovation to bring you the most cutting-edge solutions. Today, we are thrilled to unveil a groundbreaking feature that will transform the way you interact with your data – Maven AI. This innovative concept takes the power of generative AI and makes it as accessible as asking…
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How to track user activity on your website: Beginner’s guide
Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity…
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Number of Sessions per User: Understanding User Behavior
Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app’s user experience and increase conversions. By analyzing data on the number of…
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Enhancing Website Performance: The Significance of Usability and User Experience
Have you ever landed on a website that frustrated you to no end? Maybe the page wouldn’t load, the navigation was confusing, or the content was difficult to read. Whatever the reason, you probably didn’t stay on that site for very long. This is why usability and user experience (UX) are critical for your website.…