Tag: Website analytics
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How to track user activity on your website: Beginner’s guide
Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity…
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Number of Sessions per User: Understanding User Behavior
Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app’s user experience and increase conversions. By analyzing data on the number of…
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Enhancing Website Performance: The Significance of Usability and User Experience
Have you ever landed on a website that frustrated you to no end? Maybe the page wouldn’t load, the navigation was confusing, or the content was difficult to read. Whatever the reason, you probably didn’t stay on that site for very long. This is why usability and user experience (UX) are critical for your website.…
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How to Use Conversion Analysis For Business Growth
Are you struggling to understand why your website visitors are not becoming buyers? Are you losing potential customers without even knowing what’s holding them back? Is your conversion rate dropping? The answer lies in conversion analysis. By analyzing your website’s data, you can gain valuable insights into your users’ behavior and identify areas for improvement.…
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Using Predictive Customer Analytics For More Conversions
What if you could use a crystal ball to predict what your customers want and how your product can meet their needs? It would result in increased customer satisfaction, revenue, and competitive advantage. Everything a business looks for! Adding predictive customer analytics into your business’s toolbox is like having a crystal ball. It offers capabilities…
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Exploring the Role of Analytics in Digital Marketing to Increase ROI
Any business that is not leveraging the power of data is not doing business. In today’s digital age, when businesses have access to a wealth of data, not using that data to get valuable insights into their customers’ behavior is criminal. With the help of digital marketing analytics, companies can unlock the power of their…
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A Complete Guide On Using Market Forecasting For Growth
Are you doing everything “right” for your business but don’t know where you went wrong? Are your visitors not converting to customers? Are your monthly analytics constantly dropping? If you have asked yourself these questions, then stick around to find out as we explore the answers for all these questions in this article, where we’ll…
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15 Customer Retention Metrics and 7 Ways To Boost Customer Retention
What is customer retention? Customer retention is any business’s or product’s ability to retain customers to do business with them again. It is crucial in any SaaS business since it is harder to make new customers than keep existing customers engaged. Customer retention metrics give detailed insight into how a product or company performs while…
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7 Best Tools For Privacy-Friendly Analytics
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half…
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The 5 Biggest Challenges With Attribution Models
If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The History of Marketing Attribution Models The history of marketing attribution…